Xbox is a video game brand created and owned by Microsoft. The Xbox One is Microsoft’s latest console in the series of consoles they have created. Microsoft designs and manufacturers these consoles and is now in about its eighth generation. The brand also represents applications and an online service that goes by the name of Xbox Live. The brand was first introduced by Microsoft on November 15, 2001 in the United States, with the launch of the original Xbox. The video game Halo was credited with making Xbox an extremely popular console and take on the likes of Sony and Nintendo’s console offerings.